Fractalink - Case Studies

  • Complete Digital ecosystem for a Payment Bank
    aditya-birla-payment-banking logo

    Banking forthe Unbanked

    Complete Digital ecosystem for a Payment Bank

    The Payments bank is a new concept to reach out to the most rural parts of the country bringing banking benefits to the rural populace. The Bank also aims to make payments completely digital.

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  • OMNICHANNEL EXPERIENCE DESIGN FOR RAYMOND
    raymond logo

    STYLING MENis SERIOUS BUSINESS

    OMNICHANNEL EXPERIENCE DESIGN FOR RAYMOND

    With changing times and online marketplace revolution Raymond seemed to be loosing ground. The digital transformation exercise was put in place to be able to leverage Raymonds legacy and help build a strong omnichannel opportunity which customers could not ignore.

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  • OTT APPLICATION FOR VIACOM 18
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    A WORLD OFENTERTAINMENT

    OTT APPLICATION FOR VIACOM 18

    VOOT is an OTT platform providing premium high quality content from VIACOM 18 television channels. Currently VOOT is 2nd most popular OTT provider just behind hotstar.

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  • ANALYTICS AND PLANNING TOOL FOR MEDIA APPS
    catch-media logo

    DATA MATTERS AND WE MAKE SURE YOU SEE IT RIGHT

    ANALYTICS AND PLANNING TOOL FOR MEDIA APPS

    Everyday all of us are generating loads of data. The amount of information we collect every second makes it impossible to humans to interpret.Catchmedia is a platform which saw an opportunity in the entertainment industry and built their solution around this vertical.

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  • Omnichannel experience design for DDecor
    ddecor logo

    Helping you to Live beautiful

    Omnichannel experience design for DDecor

    D'Decor, the worlds largest manufacturers of upholstery and curtain fabric, have their footprint in all major towns and cities via an extensive network of franchisees. They cater to a wide range of customer tastes and budget expectations. In addition to manufacturing upholstery, they package bed linens, cushion covers and blinds.

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  • REDEFINING THE BUYING JOURNEY FOR MARUTI SUZUKI
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    SETTING BENCHMARKS FOR THEAUTOMOTIVE DIGITAL PRESENCE

    REDEFINING THE BUYING JOURNEY FOR MARUTI SUZUKI

    One of the most popular car brands in the country, Maruti Suzuki underwent a major digital facelift last year. They partnered with Fractal Ink to create several digital assets that went together to create an omnichannel ecosystem for customers to interact with, mostly during the exploration and consideration phase of the customer journey.

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  • DIGITAL PLATFORM FOR FINANCIAL PORTFOLIO MANAGEMENT
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    5NANCE

    DIGITAL PLATFORM FOR FINANCIAL PORTFOLIO MANAGEMENT

    With the changing times and behaviour, we today are turning towards technology to reach out to masses. 5Nance is once such platform which will allow new age investors to leverage new technology with age old wisdom to grow their money

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  • DESIGN OF A FITNESS ECOSYSTEM
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    SMART PREVENTIVEHEALTH ECOSYSTEM

    DESIGN OF A FITNESS ECOSYSTEM

    GOQii ecosystem combines a Smart Fitness Band, an App, Care Team including a Personal Coach, Experts and a Doctor to help you meet your health targets.

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  • PRICING SOLUTIONS TO IMPROVE COMPANY PROFITABILITY
    vistaar logo

    PLAN WITH CLARITY. SELL WITH CONFIDENCE. TRACK RESULTS WITH CONSISTENCY AND EASE.

    PRICING SOLUTIONS TO IMPROVE COMPANY PROFITABILITY

    Pricing products optimally can significantly affect margins and hence profitability. Despite its importance, companies do not understand pricing theory or approach it scientifically to derive value. Vistaars solutions provide superior pricing intelligence and collaborative capabilities across the company.

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  • FINANCIAL ECOSYSYTEM FOR SMEs
    niyogin logo

    FINANCIAL ECOSYSTEM FOR THESMALL AND MEDIUM ENTERPRISE SEGMENT

    FINANCIAL ECOSYSYTEM FOR SMEs

    NIYOGIN solves real problems that small businesses face for their financial needs every day. Whether it is collateral free access to credit for working capital, financing small projects, expanding businesses or purchasing inventory. Working through an efficient ecosystem of people and technology, they deliver timely access to credit with flexible tenures and at reasonable interest rates.

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  • Design of Indias most authentic OTT Platform
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    Shemaroo OTTPlatform design

    Design of Indias most authentic OTT Platform

    Shemaroo by far is one of the most well known name when it comes to producing authentic Indian content. Shemaroo brings together their rich library of content on latest tech platforms. You can now experience the rich legacy of content on your favorite medium mobile, desktops or television.

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  • Hyperlocal platform design for jobsearch
    wift logo

    Connecting the job creators and job seekers

    Hyperlocal platform design for jobsearch

    WIFT took a rather unusual route to building a platform for job search near you. It uses your geolocation coordinates and matches up with your job preferences with potential employers near your home. This is useful in metro cities where travel time is increasingly eating into productive time of people.

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  • Information System Design for Buses
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    BEST Local Transport Digital Information Design System

    Information System Design for Buses

    BEST is the largest organized bus transport network among major Indian cities that caters to roughly 5 -6 million commuters everyday. BEST last year took up this mammoth task of creating a Bus Information System that leverages the power of mobility and digital tech to deliver real time information of Buses.

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