Fractalink - Case Studies

  • Complete Digital ecosystem for a Payment Bank
    aditya-birla-payment-banking logo

    Banking forthe Unbanked

    Complete Digital ecosystem for a Payment Bank

    The Payments bank is a new concept to reach out to the most rural parts of the country bringing banking benefits to the rural populace. The Bank also aims to make payments completely digital.

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  • OMNICHANNEL EXPERIENCE DESIGN FOR RAYMOND
    raymond logo

    STYLING MENis SERIOUS BUSINESS

    OMNICHANNEL EXPERIENCE DESIGN FOR RAYMOND

    The Payments bank is a new concept to reach out to the most rural parts of the country bringing banking benefits to the rural populace. The Bank also aims to make payments completely digital.

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  • OTT APPLICATION FOR VIACOM 18
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    A WORLD OFENTERTAINMENT

    OTT APPLICATION FOR VIACOM 18

    VOOT is an OTT platform providing premium high quality content from VIACOM 18 television channels. Currently VOOT is 2nd most popular OTT provider just behind hotstar.

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  • ANALYTICS AND PLANNING TOOL FOR MEDIA APPS
    catch-media logo

    DATA MATTERS AND WE MAKE SURE YOU SEE IT RIGHT

    ANALYTICS AND PLANNING TOOL FOR MEDIA APPS

    Everyday all of us are generating loads of data. The amount of information we collect every second makes it impossible to humans to interpret.Catchmedia is a platform which saw an opportunity in the entertainment industry and built their solution around this vertical.

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  • Omnichannel experience design for DDecor
    ddecor logo

    Helping you to Live beautiful

    Omnichannel experience design for DDecor

    DDcor, the worlds largest manufacturers of upholstery and curtain fabric, have their footprint in all major towns and cities via an extensive network of franchisees. They cater to a wide range of customer tastes and budget expectations. In addition to manufacturing upholstery, they package bed linens, cushion covers and blinds.

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  • REDEFINING THE BUYING JOURNEY FOR MARUTI SUZUKI
    maruti-suzuki logo

    SETTING BENCHMARKS FOR THEAUTOMOTIVE DIGITAL PRESENCE

    REDEFINING THE BUYING JOURNEY FOR MARUTI SUZUKI

    One of the most popular car brands in the country, Maruti Suzuki underwent a major digital facelift last year. They partnered with Fractal Ink to create several digital assets that went together to create an omnichannel ecosystem for customers to interact with, mostly during the exploration and consideration phase of the customer journey.

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  • DIGITAL PLATFORM FOR FINANCIAL PORTFOLIO MANAGEMENT
    5nance logo

    5NANCE

    DIGITAL PLATFORM FOR FINANCIAL PORTFOLIO MANAGEMENT

    With the changing times and behaviour, we today are turning towards technology to reach out to masses. 5Nance is once such platform which will allow new age investors to leverage new technology with age old wisdom to grow their money

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  • DESIGN OF A FITNESS ECOSYSTEM
    goqii logo

    SMART PREVENTIVEHEALTH ECOSYSTEM

    DESIGN OF A FITNESS ECOSYSTEM

    FI imagined apps for the sales people in the ready to wear stores of PARK AVENUE and RAYMOND to help sell and communicate better. With power of recommendation engine in their hands retail assist apps had tools to not only display styles but also build customized recommendation for the walk in customers.

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  • PRICING SOLUTIONS TO IMPROVE COMPANY PROFITABILITY
    vistaar logo

    PLAN WITH CLARITY. SELL WITH CONFIDENCE. TRACK RESULTS WITH CONSISTENCY AND EASE.

    PRICING SOLUTIONS TO IMPROVE COMPANY PROFITABILITY

    Pricing products optimally can significantly affect margins and hence profitability. Despite its importance, companies do not understand pricing theory or approach it scientifically to derive value. Vistaars solutions provide superior pricing intelligence and collaborative capabilities across the company.

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