This was an off-beat project for us. Wift was a start-up that match makes the employer and employee based on skills set, compensation and preferred location. It aims to bring simplicity to the recruitment process for the employers and convenience of looking for a job for the job seeker.

Fractal Ink was entrusted to build his product ground up. We took on the responsibility of coming up with an apt name to creating its brand identity. We also shaped up the project by discovering the core jobs to be done by the consumers and the businesses. Deciding the main features and unique customer experience in the job hunting space.

The right list of information gathering that helps in writing the right algorithms for creating recommendations was the biggest challenge. User behavior and their expectations and highest pain points were identified so we could provide solutions for solving for those. With the users becoming more and more tech saavy it was important to keep the convenience of searching at the heart of the solution.

We adopted and went through each step of the design thinking process in order to be able to solve our problems from interviewing several current and potential users to research on current apps and global trends and to brainstorming with the team to come up with a host of ideas and then whittling it down to the optimum solution was the strategy we followed.

The innovation in this project was all around. From a strong back end engine to power recommendations to the simplest interaction pattern to look for jobs. How can casual browsing do a serious job hunting task. Looking at the employers pain points and making the HR process simpler was another layer of innovation that was added. Screening in layers so that priority.