WITH THOUGHT AND CARE
Dashboards today allows users quickly access information thats useful to them and take fast decisions.
Catchmedia's platform allows to build dashboards as per your convenience. It also allows to set defaults for a lazy user segment at one end and make it completely own by customising it to the last dot. Built in a modular fashion, the dashboard allows you to access information on any device.
DATA VIZUALIZATIONAND ANALYTICS
Data is powerful, but its meaningless without right communication modes. With rich and interactive tools we helped data visualisation with interactive charts and models. The tool allows you to dive deeper, compare and build your own insights with the platform.
The platform also allows to share and discuss the insights with a larger group. Unique workspace concept allows for dynamic models which can be built using complex rule engine
Campaign builder is one of the most complex module in the platform. It starts with audience definition, moves on to campaign design and then set up the tool for effective tracking, monitoring and editing.
The platform also allows you to be flexible by providing course correction module which might become hugely useful in cases where things are not working. Unique interfaces for rule building and composing made us think beyond the standard interface components.
Campaign management is an agile concept. Catchmedia's campaign management tool allows to be flexible with the campaign and effectively monitor the progress of the campaign.
Building scenarios and testing it with different groups of audience is a common phenomenon and the platform allows you to easily build and roll these out.
Entertainment and media companies suffer from a strange problem where their audience segments are large and span over different demographics.
With such diverse audience group it becomes hugely important to segment your target using complex rules and scenarios. Catchmedia allows you to manage and create audience segments which can leveraged not only for campaign roll outs but also have them as you key data point to evaluate efficiency and rethink target strategies.
Reporting is a standard module for most of the data based tools. There are 2 parts to any reporting tool.
1. What reports to be generated2. How to easily access the reports once its made?
Over a period of time huge number of reports are accumulated and effective archiving and retrieval becomes a challenge. Catchmedia allows you to generate, archive, club and retrieve reports. Catchmedia also allows to automate the standard report generation for different user segments so that lazy users can still benefit from the platform without sweating it out on the platform.
With the amount of customisation availability and number of functionalities, admin module becomes very crucial. Admin module allows to Catchmedia to tailor each instance of the platform as per the clients needs.
Admin for Catchmedia can deliver visual and functional customisations to the client with ease. It also allows to clients to manage, upgrade or edit current functionalities.