DATA MATTERS AND WE MAKE SURE YOU SEE IT RIGHT
ANALYTICS AND PLANNING TOOL FOR MEDIA APPS
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overview
Everyday all of us are generating loads of data. The amount of information we collect every second makes it impossible to humans to interpret.
Entertainment industry took on digital quite early and hence the digital footprint as well as the audience for this vertical is huge. Also the diversity in the consumption pattern brought out the need of a tool which can effectively monitor, manage and build strategies with this immense amount of Data.
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brief
Catchmedia is a platform which saw an opportunity in the entertainment industry and built their solution around this vertical.
Before Fractal was entrusted to look at the experience Catchmedia was a tool straight out of developers table which lacked thought on users working model.
With Excels and long forms converted into HTMLs the platform required us to look at grounds up. The brief in one line was to look at the platform as a white label product which can be marketed to various genres of clients.
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challenge
The biggest challenge was one domain understanding as it was new for us and second to strategize this platform as a global product, where we had to make it culture agnostic.
Also since the product proposition was new and nothing like this existed in the market we pretty much had a clean slate both in terms of design and experience.
We were also entrusted for developing the interface using Angular as a technology which itself posed challenges for the development.
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strategy
Our strategy was to dive into the project pretty much as novice and then build upon the layers. This allowed us to pretty much challenge every aspect of the functionality and bring cohesiveness in the story.
Also for the first time the clients were been taken through the process of experience design using user centric approach. This also allowed them to sanitise their beliefs and preconceived notions before jumping on to solutioning.
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innovation
Innovation in this project was pretty much seen at every level. The whole process of inventing a workflow where none existed was innovation in itself.
The whole project was broken down into modules and we followed the hub and spoke approach to keep it agile yet goal oriented. Mobility although in Enterprise products is a secondary workflow or a view only mode, we approached it pretty much as an action device. This allowed us to provide more than what clients customer expected on mobile devices and hence better conversion for them overall.
BUILD WITH CUSTOMER CENTRICITY IN MIND
Catchmedias analytics platform is a white label solution which allows clients to customise it to their taste. With each companys goals and USPs, the platform allowed customisations to suit the business needs.
TAILORED EXPERIENCES TO DELIVER FUNCTION FORM
Intuitiveness and alignment to mental models are basis of Experience design. Catchmedia brought unique challenges in terms of workflows and interfaces to the table which allowed us to tailor the designs to suit the need and build it in close alignment with the workflows.
NAVIGATION STRUCTURESDESIGNED TO QUICKLY GET THE WORK DONE
Building intuitive navigation structures of such applications is key to the success of the product. Since all the modules allow for users to look from overview to details, it was important to layer the structure with as much simplicity as possible without losing out on details.
SCREENS AND WORKFLOWS DESIGNED TO MAKE YOU LOOK GOOD
Success of Catchmedias can be only quantified if it made meaningful difference in lives and business they are involved with. The interfaces are designed in a way that you can straight present it to a larger audience using browser as a mode. It made life simpler and decision making faster.
NEW INTERACTION MODELS WERE INVENTED TO SUIT DECISION MAKING
Campaign management is an important marketing need. Building logic can be daunting for many professionals. Catchmedias interfaces allows users to visually design the campaign flow and also build AI driven decision trees.
AUDIENCE MANAGEMENT AND RULE BUILDERS
Effective targetting is todays mantra to drive meaningful conversions. Entertainment industry today is booming with content producers but if it doesnt reach the right eyes it loses its meaning. Catchmedias AI and analytics engine allows to build complex audience segments and target effectively.
MOBILE READINESS AND MODULARITY ALLOWED TO BETTER ADOPTION
Mobile today are are coming in all shapes and sizes. More importantly they are becoming as powerful as your computers and in some case more than them. Catchmedias platform is built in a modular way and each of the module is designed to respond to the form factor user is using.
WITH THOUGHT AND CARE
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DASHBOARDS
Dashboards today allows users quickly access information thats useful to them and take fast decisions.
Catchmedias platform allows to build dashboards as per your convenience. It also allows to set defaults for a lazy user segment at one end and make it completely own by customising it to the last dot. Built in a modular fashion, the dashboard allows you to access information on any device.
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DATA VIZUALIZATIONAND ANALYTICS
Data is powerful, but its meaningless without right communication modes. With rich and interactive tools we helped data visualisation with interactive charts and models. The tool allows you to dive deeper, compare and build your own insights with the platform.
The platform also allows to share and discuss the insights with a larger group. Unique workspace concept allows for dynamic models which can be built using complex rule engine
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CAMPAIGN BUILDER
Campaign builder is one of the most complex module in the platform. It starts with audience definition, moves on to campaign design and then set up the tool for effective tracking, monitoring and editing.
The platform also allows you to be flexible by providing course correction module which might become hugely useful in cases where things are not working. Unique interfaces for rule building and composing made us think beyond the standard interface components.
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CAMPAIGN MANAGEMENT
Campaign management is an agile concept. Catchmedias campaign management tool allows to be flexible with the campaign and effectively monitor the progress of the campaign.
Building scenarios and testing it with different groups of audience is a common phenomenon and the platform allows you to easily build and roll these out.
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AUDIENCE MANAGEMENT
Entertainment and media companies suffer from a strange problem where their audience segments are large and span over different demographics.
With such diverse audience group it becomes hugely important to segment your target using complex rules and scenarios. Catchmedia allows you to manage and create audience segments which can leveraged not only for campaign roll outs but also have them as you key data point to evaluate efficiency and rethink target strategies.
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REPORTING
Reporting is a standard module for most of the data based tools. There are 2 parts to any reporting tool.
1. What reports to be generated2. How to easily access the reports once its made?
Over a period of time huge number of reports are accumulated and effective archiving and retrieval becomes a challenge. Catchmedia allows you to generate, archive, club and retrieve reports. Catchmedia also allows to automate the standard report generation for different user segments so that lazy users can still benefit from the platform without sweating it out on the platform.
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ADMIN CONSOLE
With the amount of customisation availability and number of functionalities, admin module becomes very crucial. Admin module allows to Catchmedia to tailor each instance of the platform as per the clients needs.
Admin for Catchmedia can deliver visual and functional customisations to the client with ease. It also allows to clients to manage, upgrade or edit current functionalities.
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