Fractalink

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For those of you who like to keep it short and sweet, you can also call us “phi”. Read on to get to know us better! or Read on to learn what makes us tick!

Customer Experience or CX, is defined as the experience an organization provides its customer at every touchpoint of interaction, throughout the customer’s journey and the lifecycle of the business relationship.

And this, is what we specialise in helping our clients do – from defining and planning their entire CX roadmap, to designing and executing each intervention as a best-in-class experience.

At 100+ people strong, we have researchers, designers, developers, and content producers who provide services across the CX spectrum - Digital Strategy, UX, UI, front-end engineering, motion graphics and more.

Deep research, honed processes, a mind-set oriented towards innovation and very hard work is combined with bursts of inspiration have enabled us to deliver compelling solutions consistently – some of which have become gold standards in industry.

  • project

    Banking forthe Unbanked

    Complete Digital ecosystem for a Payment Bank

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  • project

    STYLING MEN is SERIOUS BUSINESS

    OMNICHANNEL EXPERIENCE DESIGN FOR RAYMOND

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    OVER 35,000 HOURS OF EXCITINGCONTENT ON THE MOVE

    digital experience design for voot (viacom 18)

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    catchmedia

    ANALYTICS AND PLANNING TOOL FOR MEDIA APPS

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    Helping you to Live beautiful

    Omnichannel experience design for D’Decor

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    Setting benchmarks forthe automotive digital presence

    Redefining the buying journey for Maruti Suzuki

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    5nance

    DIGITAL PLATFORM FOR FINANCIAL PORTFOLIO MANAGEMENT

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    STYLING MEN IS A SERIOUS BUSINESS

    OMNICHANNEL EXPERIENCE DESIGN FOR RAYMOND

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    vistaar

    PRICING SOLUTIONS TO IMPROVE COMPANY PROFITABILITY

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what we love doing

  • design strategy

    DIGITAL STRATEGY

    Leveraging the power of digital technology to transform and streamline businesses.

  • design strategy

    user experience

    The craft of putting the user at the centre and creating experiences that engage and enable.

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    user interface

    Designing a layer that provides differentiation and brings the brand’s personality to life.

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    augmented reality

    A future where the virtual mixes with the real is here today!

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    User research

    A process that enables us to pick up nuances of user behaviour and provide actionable insights.

  • design strategy

    front end engineering

    Engineering breathes life into our imaginations and puts ideas to real use.

  • design strategy

    motion graphics

    Transitions, animations and storytelling brought to life.

  • design strategy

    virtual reality

    Not just a buzz word. Meaningful interventions that find a place in the customer journey.

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    brand design

    Defining a brand’s personality. Defining its communication strategy. Designing the brand language.

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    usability studies

    An integral part of the process of continuous enhancements to user experiences.

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    event design

    Think of us when an event needs to leverage technology and content!

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    product design

    Partners in the quest to create products that are unique and add value to the users’ lives.

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    voice experience

    Building experiences with the most natural way that humans interact – through voice.

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    artificial intelligence

    Harnessing the potential of artificial intelligence to enhance a user’s journey

  • design strategy

    internet of things

    Everyday objects are transforming themselves in this connected revolution to become smarter.

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We are story tellers. It is the oldest and most effective way of communication. Our thoughts, our experiences and our insights – presented in short, easy to consume articles.