WITH THOUGHT AND CARE
Transparency of Process
Giving a detailed infographic led information and step by approach to letting the users be in control of the process. Easy to digest information at each level is the key. The most complex processes were broken down in sizeable pockets of information with a progressive disclosure mechanism.
Clear and focused information
Products being explained in a crisp and convenient way rather than a long text documents which people miss all the time. Key highlights being upfront.
As the product offerings were so diverse in nature it was difficult to find the balance between common element versus unique components. We first did an exercise mapping all the different elements and processes in all the verticals and made an extensive list of unique and reusable components.
Designed to simplify
Simplify experience, simplify journeys, simplify task flows, simplify business processes. An integrated omnichannel experience that ran across all customer touch points and spoke the common language.