WITH THOUGHT AND CARE
Usage ofDynamic Down Payment
We added a dynamic down payment option at the end of the journey so that the user could purchase multiple products and make alternative payments in cash or cards at the time of the delivery. This helped reduce drop-offs at the time of payment.
Introducing a HyperlocalModel in the Website
The website was programmed to understand the location of the user to automatically adjust to their pincode, bringing up the best offers to them based on their location.
Different Categories,Different Layouts
We ensured that every product category had a different layout so that there is a subconscious connection made by the users and a learning pattern is created through the journeys.
Delivering aRich Visual Experience
The Fractal team believes that while catering to the needs of the user is very important, creating a visual experience is highly essential to build a high recognition and recall for any online platform so that the brand can stand out through their well defined identity.