As the CEO and Creative Director at Fractal Ink, Tanay has been involved in shaping the path for Fractal. Tanay currently spearheads Visual Design and Design Strategy at the Studio. He has a vision to take Digital design in India to the global level. He is currently a mentor to many UX groups and design incubators around in the country and has also taken up the challenge to help establish need for design thinking in organisations in India. Some of the brands which he was involved in shaping up during his professional journey are Microsoft, F1, Disney, British Telecom, Indian Railways, Nokia, Barclays, Axis Bank, ICICI, Samsung, Godrej, Hungama.